Irish Thoroughbred Marketing sponsors a number of overseas races annually as part of their overall marketing activity. It has been a key way of making and renewing contact with owners, trainers and industry professionals in a relaxed setting away from the busy sales. Typically ITM sponsor a race and also host a hospitality facility at the track as well as having various banners and promotional literature available. The trophy presentation is an opportunity to use both traditional and contemporary Irish pieces including Irish Crystal, Silverware and even specially commissioned bronzes such as the trophy for the ITM sponsored Ireland Gimcrack Stakes in York.
In the UK, ITM have sponsored at both flat and national hunt meetings including Cheltenham, Newmarket, Perth, Salisbury, Ayr, Beverley, Stratford, Kelso and York. In 2013 ITM's flagship sponsorship will be the Group 2 Gimcrack Stakes at York and it was recently announced that this will be the most valuable Group 2 race for juveniles in Europe.
Outside the UK, ITM have been involved in recent sponsorships in Germany, Hong Kong, Japan, Korea, China, Morocco, Spain, Sweden, Turkey and the UAE. These form part of ITM’s market development plan and help to showcase Ireland in an effort to encourage purchasers to visit the Irish Sales. ITM enjoy an excellent relationship with the Irish Diplomatic Corps and work closely together in many countries to jointly raise the profile of the Irish Bloodstock industry and encourage trade with Ireland.
Please feel free to contact a member of the ITM Team for further information or details of upcoming events.