Irish Thoroughbred Marketing

Charles O'Neill | CEO

Charles O'Neill joined ITM in Oct 2014 from the financial sector where he worked in various roles over the last number of years. Charles is from Clane in Co. Kildare and has a strong equestrian and racing background having worked in the industry in Ireland, France and Germany. He is a graduate of Agricultural Science from University College Dublin. Charles will have overall responsibility for effecting the various ITM strategies and liaising with all stakeholders.

Contact Charles at +353 87 253 5253 | [email protected]

Sandra Giles | Administration Executive

With many of the team on the road so often Sandra ensures that the office is always open for enquiries. Sandra is also the point of contact for people seeking hotel reservations for sales and letters of invitation for visa applications.

Contact Sandra in the ITM office at +353 45 443060 | [email protected]

Sile Hayes | Operations Executive

Síle joined ITM in May 2019. With a Degree in Agricultural Science and a Masters in Marketing, Sile has spent many years in the Bloodstock Industry, working in Ireland, England, France and Australia. As Operations Executive, Sile will be responsible for assisting the team in bringing ITM's strategic plan to fruition.

Contact Sile at +353 86 014 8175 | [email protected]

Eimear Grant | Client Relations Manager

Eimear joined the ITM team in February 2015 from Great British Racing International (GBRI) where she was marketing and operations executive. With a family background in the horse racing industry in Ireland and the UK, Eimear graduated from university in 2008 and began working in Windsor Racecourse. Eimear will have responsibility for promoting Irish sales primarily in the UK.

Contact Eimear at +353 87 970 7392 | [email protected]

Jeremy Greene | International Representative

Jeremy Greene joined ITM in July 2015 having spent the previous 15 years working for the Hong Kong Jockey Club. In Hong Kong he began working fulltime as a racing writer, then a TV pundit and tipster and concluded on a freelance basis combining those roles while also acting as an agent for newly licensed Club Jockeys. Prior to this, he worked for the Racing Post in London and he has also been a contributor to the Irish Field since 2001. He was raised in Tipperary and graduated from UCC. Hong Kong, Japan, South Korea, Australia, the UAE and Turkey are among the markets he services.

Contact Jeremy at +353 87 1121625 | [email protected]

Alex Cairns | Marketing Executive

Alex Cairns joined ITM in October 2018. With a background in languages and translation, Alex cultivated a career in racing via blogging, photography, and social media. He completed the BHA Graduate Development Programme in 2014 and has worked as a freelance horse racing writer, photographer, and editor. Having previously spent time in Ireland, the UK, and France, in 2017 he was employed as English Editor and International Liaison at the Korea Racing Authority. Most recently, Alex has worked as Marketing Executive at Downpatrick Racecourse. Alex will be tasked with content creation, social media, and managing the ITM website.

Contact Alex at +353877915690 | [email protected]

David Burns | European Representative

David Burns joined ITM in 2018 and focuses his work on mainland Europe and South America.

Contact David at +353 87 710 4170 | [email protected]

Kristina Austin | Marketing Coordinator

Kristina joined HRI’s racing department in 2017 where she worked in Entries and Declarations for nearly three years before recently moving to ITM. She graduated from Maynooth University in 2011 with a Degree in Equine Business. On graduation Kristina travelled and worked in America and Australia, gaining experience in the bloodstock and racing industry. On returning home she went back to the family-run training and breeding yard, prior to joining HRI. As Marketing Coordinator, Kristina is primarily office-based and her main focus is market analysis, social media and promoting Irish sales.

Contact Kristina at +353 87 3644661 | [email protected]

Caterina De Ferrari | Italian Representative

Caterina De Ferrari, who is based in Turin, joined the ITM team as Italian Representative in January 2018. Caterina will work alongside our European Representative David Burns to attract and facilitate Italian buyers to the Irish sales.

Contact Caterina at +39 338 634 4648 | [email protected]